Creative Colour Without Compromise

“I’m known for pushing boundaries with colour, but hair integrity always comes first. That’s why Innoluxe became non-negotiable in my salon.”

Corey Jack, owner of Anything But Ordinary Salon in Leeds and award-winning colour specialist, has built his reputation on bold, high-impact transformations that maintain exceptional hair condition.

As a Top 50 Hair Influencer of the Year and Innoluxe Superstar, Corey specialises in vivid colour work where performance behind the scenes determines the final result.

“When you’re creating strong, vibrant colour, the health of the hair is everything. Without the right protection, creativity has limits.”

Introducing Innoluxe into the salon changed how those services could be delivered.

Built for Real Salon Work

At Anything But Ordinary Salon, Innoluxe quickly became a non-negotiable part of the service menu.

“We use it across everything. Vivid colours, blonding services and major colour corrections. It gives consistency and confidence every time.”

Clients experience the difference immediately.

“Hair feels stronger, elasticity improves and the finish stays silky long after they leave the salon.”

For colour specialists working at technical limits, that reliability matters. Stronger hair supports better colour results and long-term client trust.

Results That Continue at Home

Home care plays a key role in maintaining creative colour between appointments.

“The Saved Shampoo is essential for locking in vivid colour work, and Elixir V3 is the product most of my lightening clients can’t live without.”

Together, in-salon treatments and retail care create continuity between visits.

“My relationship with my clients grows even stronger when they maintain that salon-quality condition at home.”

@coreyjackhair

@anythingbutordinarysalon

Colour Confidence Built on Hair Integrity

“I’ve been working with Innoluxe for over six years, and it completely changed how I approach colour and hair integrity in the salon.”

Known as The Copper Queen, Rachael Lomax specialises in rich, high-impact copper tones where longevity and condition are critical to success.

Although Rachael had been using bond builders as part of her colour process, when she discovered Innoluxe the difference became clear immediately.

“From the beginning, I could see how Innoluxe brought something different to the table. It supported the integrity of the hair while still allowing me to achieve the vibrant results my clients expect.”

For copper specialists, colour longevity is one of the biggest challenges and fade resistance and fibre strength go hand in hand.

“Copper tones naturally fade faster, so building protection into the hair before and during colour is essential. Innoluxe has been a game-changer.”

FBR has become a consistent part of her colour workflow.

“It helps create the perfect canvas. Strengthening the hair during the service allows me to protect the condition while delivering beautiful, vibrant results. The difference I see in teh longevity or my colours has been incredible”

Clients notice that difference not only in vibrancy but in how well their hair maintains its feel between appointments.

Supporting Results Beyond the Chair

Hair health continues after the service, which is why home care plays a central role in Rachael’s consultations.

“Hair doesn’t stop needing support once clients leave the salon. The homecare range helps maintain both colour and condition between visits.”

She frequently recommends the Save range for colour protection, particularly for copper clients wanting lto keep their tone rich and vibrant for as long as possible.

For Rachael, scalp health has also become an increasing focus, due to hormonal changes. Stress or lifestyle factors.

“More clients are experiencing sensitivity. The Calm Down range has become a staple because it helps rebalance the scalp while supporting overall hair health and has made a big difference for my clients.”

Smart Solutions for Busy Colourists

Efficiency matters in a working salon.

“One of my favourite techniques is using Balance Plus alongside pigments. It allows me to refine colour without adding extra steps, which saves valuable time during busy days.”

Flexible tools that improve workflow while maintaining results are what make the system valuable behind the chair.

Growing With the Brand

“I’ve loved watching Innoluxe evolve. The focus is always on improving hair health long term, not just during one service.”

For Rachael, the impact goes beyond results.

“My clients’ hair feels healthier, their colour lasts longer, and trust grows with every appointment.”

“Innoluxe isn’t just a product I use. It’s part of how I approach colour, client care and long-term hair health.”

www.copperqueen.co.uk

www.copperqueeneducation.co.uk 

@copperqueeneducation

Seven Years Behind the Chair

“I’ve been using Innoluxe for about seven years now and it has never once disappointed me.”

Over that time, Connor has seen the system evolve from the original formula through to the latest generation.

“The original Innoluxe was already incredible, but what I respect most is that it keeps improving with every version.”

For Connor, the difference lies in how the brand develops its products.

“What I love about Innoluxe is that stylists are actually listened to. Feedback from professionals shapes the evolution of the products, and that doesn’t happen often enough in this industry why so many products don’t live up to expectations.”

Born in salons and refined through real professional use, Innoluxe continues to evolve while staying focused on one goal. Hair integrity without limiting creativity.

A System Used Every Day

“I’ve always had a very bullsh*t’ attitude to the products I use. If it doesn’t work, it doesn’t touch my clients’ hair.”

Innoluxe quickly became a permanent part of his service menu.

“I use it every day in the salon. Bleach services, tint, or as a stand-alone treatment. It works across everything. My clients love the product and can see the difference when using it at home. It really is a win-win. ”

The result is a service that supports both creativity and hair health.

“My clients can see and feel the difference immediately.”

Results That Build Client Loyalty

Beyond performance in the chair, the system continues to work through simple home care.

“The retail products are easy for clients to understand. It’s not overwhelming. Just a few simple steps that keep the hair strong, shiny and protected between appointments.”

A Tool That Supports the Business

Innoluxe has also become an important part of the Connor’sl success.

“Everyone should have Innoluxe in their arsenal, it’s been proven to make hair stronger than competitors and the shine it gives is unbelievable. 

It’s competitively priced, the results are visible, and the value for clients is clear.”

Which leads to the feedback every stylist wants to hear.

“I’ll never get bored of hearing clients say, ‘I’ve never seen my hair look this shiny.’ And once you start using it, neither will you.”

@connorstansfield

Science That Supports the Craft

“Hairdressers deserve to understand the chemistry behind the results they create. When the science is transparent and the formulation is right, the hair responds. That’s exactly why I trust Innoluxe.”

Sarah Spiers has built her reputation asking the questions many colourists never get the chance to explore. Why hair behaves the way it does. Why fibre integrity fails during chemical services. And how understanding science empowers creative confidence behind the chair.

With more than 30 years in the industry, including senior roles in leading London salons, including Tevor Sorbe and Brooks and Brooks, Sarah combines high-level salon experience with deep technical study in chemistry, formulation and hair science. Through Chaulk Education, she helps colourists move beyond formulas and trends to truly understand the structure of hair.

Her philosophy is clear.

“When you understand the science, you colour with confidence.”

Where Education Meets Real Performance

Sarah began working with Innoluxe in the early days of the brand after being introduced to founder Jez Barnett by Sophia Hilton. One early experience defined her trust in the system.

“I incorporated Innoluxe into a perm service on heavily bleached hair. Normally, I wouldn’t attempt that. The difference Innoluxe made was striking. The curl formation was strong, the integrity remained intact, and the condition exceeded expectations.”

The result demonstrated what Innoluxe was designed to do. Support the internal structure of the hair while chemical services perform.

Proof Before Recommendation

Since then, Innoluxe has become a consistent part of Sarah’s salon work and education, including her advanced programme, Become a Colour Master.

As an independent educator, Sarah aligns only with brands whose science stands up to scrutiny.

“There are no vague claims with Innoluxe. The technology is explained clearly. The chemistry makes sense.”

Using specialist hair-strength testing equipment, Sarah has compared multiple bond-building systems under identical bleaching conditions.

“In repeated testing, Innoluxe consistently produced the strongest results. That reinforced my confidence in recommending it to colourists.”

She often describes the system simply:

“Innoluxe is the seatbelt of the colouring process. It doesn’t make hair indestructible, but it provides the structural support that allows you to work with confidence.”

For professionals, that means creative freedom without compromising hair health.
For clients, stronger hair, better colour longevity and exceptional shine.

“When the science is honest, the results speak for themselves.”

Through Chaulk, she now helps colourists move beyond recipes and trends to truly understand the science, structure and chemistry of the hair fibre. Her training programmes and masterclasses have helped thousands of hairdressers develop deeper confidence in colour formulation and fibre science.

@chaulkeducation 

chaulk.co.uk

Creating Without Limits

“Beauty doesn’t have to follow trends or fit into someone else’s idea of normal.”

Kayleigh Johnson, known as Kayleigh The Hair Witch, is an alternative, autistic hairdresser and salon owner redefining what a salon experience can be.

From her space, Hex Hairdressing in Manchester’s Northern Quarter, an inclusive space for all humans, particularly the weird and the wonderful, she creates work for clients who want to express their identity on their own terms.

“I specialise in creating hair for people who want to be their own kind of beautiful, especially those who feel like they don’t quite fit into your run-of-the-mill salon experience..”

A System That Supports Creative Freedom

Kayleigh introduced Innoluxe into her work when she became self-employed in 2019, giving her full control over the products she used behind the chair.

“I wanted to use products I genuinely believed in. That’s when I started working with Innoluxe, and the results spoke for themselves.”

At the time, it was Innoluxe V2, and Kayleigh was instantly blown away by how well it protected the hair and by that signature Innoluxe shine.

“I quickly became obsessed and fan girled about Innoluxe to anyone who would listen. I think eventually Jez and the team figured they had two choices: get me on board, or take out a restraining order!”

From the early system to the latest evolution, Innoluxe has remained a constant.

“The shine, the strength, the way the hair holds up after colour. It stood out immediately.”

For a stylist specialising in bold transformations, performance under pressure is essential.

“When you’re working with heavy lightening and colour changes, protecting the integrity of the hair isn’t optional.”

Tools That Elevate Technical Work

As her work has evolved, so has her use of the system.

“FBR has completely levelled up my colour correction work. Even when I thought I didn’t need it, it proved its value straight away.”

Working regularly with bleach also means managing scalp comfort is part of the service.

“Calm Down Tonic has become a staple. If a client experiences sensitivity, applying it post-service makes a noticeable difference in how the scalp feels.”

These tools allow Kayleigh to deliver high-impact results while maintaining client comfort and hair condition.

Built on Trust and Real Results

Kayleigh’s approach is direct.

“If something doesn’t perform, it doesn’t stay in my salon. Innoluxe has stayed because it delivers, consistently.”

Being an Innoluxe Superstar has also given her early access to innovation.

“I’ve loved being involved in testing and seeing the products evolve. It shows a real commitment to improving what we use behind the chair.”

A Stylist’s Tip

“If you want your vibrant reds to look expensive, swap regular Balance Plus for Balance Plus Platinum at the backwash. It helps reduce the brassy tones that can cheapen reds and gives them that extra je ne sais quoi.”

@kayleigh_the_hair_witch_ 

@hex_hairdressing

“Beauty doesn’t have to follow trends or fit into someone else’s idea of normal.”

Kayleigh Johnson, known as Kayleigh The Hair Witch, is an alternative, autistic hairdresser and salon owner redefining what a salon experience can be.

From her space, Hex Hairdressing in Manchester’s Northern Quarter, an inclusive space for all humans, particularly the weird and the wonderful, she creates work for clients who want to express their identity on their own terms.

“I specialise in creating hair for people who want to be their own kind of beautiful, especially those who feel like they don’t quite fit into your run-of-the-mill salon experience..”

A System That Supports Creative Freedom

Kayleigh introduced Innoluxe into her work when she became self-employed in 2019, giving her full control over the products she used behind the chair.

“I wanted to use products I genuinely believed in. That’s when I started working with Innoluxe, and the results spoke for themselves.”

At the time, it was Innoluxe V2, and Kayleigh was instantly blown away by how well it protected the hair and by that signature Innoluxe shine.

“I quickly became obsessed and fan girled about Innoluxe to anyone who would listen. I think eventually Jez and the team figured they had two choices: get me on board, or take out a restraining order!”

From the early system to the latest evolution, Innoluxe has remained a constant.

“The shine, the strength, the way the hair holds up after colour. It stood out immediately.”

For a stylist specialising in bold transformations, performance under pressure is essential.

“When you’re working with heavy lightening and colour changes, protecting the integrity of the hair isn’t optional.”

Tools That Elevate Technical Work

As her work has evolved, so has her use of the system.

“FBR has completely levelled up my colour correction work. Even when I thought I didn’t need it, it proved its value straight away.”

Working regularly with bleach also means managing scalp comfort is part of the service.

“Calm Down Tonic has become a staple. If a client experiences sensitivity, applying it post-service makes a noticeable difference in how the scalp feels.”

These tools allow Kayleigh to deliver high-impact results while maintaining client comfort and hair condition.

Built on Trust and Real Results

Kayleigh’s approach is direct.

“If something doesn’t perform, it doesn’t stay in my salon. Innoluxe has stayed because it delivers, consistently.”

Being an Innoluxe Superstar has also given her early access to innovation.

“I’ve loved being involved in testing and seeing the products evolve. It shows a real commitment to improving what we use behind the chair.”

A Stylist’s Tip

“If you want your vibrant reds to look expensive, swap regular Balance Plus for Balance Plus Platinum at the backwash. It helps reduce the brassy tones that can cheapen reds and gives them that extra je ne sais quoi.”

@kayleigh_the_hair_witch_ 

@hex_hairdressing

Repair That Works Across Every Texture

“With over four decades in hairdressing, I’ve tested a lot of bonding systems. The reason Innoluxe stands out is simple…you always see and feel the difference in the chair. More importantly, your clients do too.”

Chris is the owner of Fusion Hair Co and an educator specialising in curls and textured hair, Her key focus is to protect hair integrity while delivering high-performance results for every client.

Innoluxe has become a core part of that process.

“As a salon owner and educator, Innoluxe has genuinely been a game-changer for our salon. It has revolutionised the way we care for our clients' hair, particularly those with a variety of textures. Innoluxe works by repairing and strengthening hair from the inside out, ensuring our clients' hair remains healthy and strong, regardless of hair type.”

Starting Every Service With Strength

For Chris, preparation is everything.

“My favourite product in the 4-step system is Step 1, the FBR. It sets the canvas for everything that follows.”

FBR helps even out porosity while reinforcing the hair structure before colour begins.

“Curls and textured hair naturally have raised cuticles and can be more fragile. Adding strength from the start makes a huge difference to the final result.”

By preparing the hair properly, Chris and his team can work with confidence across fine, thick, curly, textured and straight hair types.

Visible Results Clients Trust

At Fusion Hair Co, the system has proven itself where it matters most, with real clients in the chair.

“We regularly see clients who arrive with extremely damaged hair but still want to lighten it. With Innoluxe, we can achieve those results while dramatically improving the condition of the hair.”

The difference is visible immediately.

“We’ve witnessed so many clients hair who have come to us with extremely damaged hair, but still love to have it lightened. Not only has Innoluxe made this possible, the hair’s condition improves massively and grows too. Clients can see and feel the difference Innoluxe makes which keeps them coming back for more! “

Sharing Knowledge With the Industry

Alongside running the salon, Chris educates stylists through her Texture Curl Academy, helping professionals build confidence when working with curls, coils and textured hair.

“Education is everything. When stylists understand texture and combine that knowledge with the right tools, the results speak for themselves.”

If you would like education in curls and texture, sign up to texturecurlacademy.com 

fusion-hair.co.uk/ 

@chrisgrimley1

From Trial to Total Trust

“I’ve been hairdressing for over 15 years, and I’ve always been obsessed with finding products that genuinely transform my clients’ hair.”

Like many colourists, her journey with bond builders began through trial in the salon. In 2014 her team tested Olaplex, the first generation of bond repair systems. The results were promising. But a year later, a side-by-side test changed everything.

“An Innoluxe educator asked us to try it. One of our team applied the two different bond builders on opposite sides of the same head of hair. None of us knew which side was which.”

When the service was finished, the team examined the results.

“The difference was unbelievable. The side that completely blew us away was Innoluxe. From that moment on, we switched instantly.”

Confidence to Push Creativity Further

Today Innoluxe is part of almost every colour service she performs.

“I use it in around 99% of my colour work. It gives me the confidence to push colour further while keeping the hair strong and healthy.”

Specialising in long hair and lived-in colour, she relies on the full system to protect hair integrity while creating soft, dimensional results.

From FBR prep spray to Elixir, the products support every stage of the service.

“For my clients, the difference is instant. The hair feels stronger, smoother and visibly healthier after just one service.”

This reflects what Innoluxe was built for. Salon-born innovation that supports creativity while protecting condition, with results that clients can see and feel.

The in-salon and at-home partnership

She also values the simplicity of the system.

“One of my favourite services is the Innoluxe Stand-Alone conditioning treatment. It’s incredibly quick to perform, yet the results are huge.”

She explains it to clients simply.

“Healthy, strong hair should be for everyone. This treatment isn’t only for coloured hair.”

The Platinum range has also become a key part of her blonding work.

“Many platinum shampoos leave blondes dry and dull. Innoluxe is completely different. It keeps the hair lightweight while building tone softly.”

From Stylist to Innoluxe Superstar

In 2023, she became an Innoluxe Superstar, sharing techniques, transformations and education with the wider professional community.

“I’m proud to represent a brand I genuinely believe in. Once stylists experience the results in the chair, the difference speaks for itself.”

@chloegrace_hair

Built in the Salon. Proven in Real Work

“I’ve been working with Innoluxe for six years now, and from the moment I started using it, I couldn’t get enough.”

Georgia first discovered Innoluxe while working at Not Another Salon alongside Sophia Hilton, where she met founder Jez Barnett. What began as an introduction quickly became a turning point in her work behind the chair.

“We started talking about results, and what stood out immediately was how glossy the hair looked while still maintaining integrity. That combination changes everything, especially with bleach work and colour correction.”

For a stylist known for bold colour and technical transformations, performance had to match creativity.

“Innoluxe allows me to push colour further while keeping the hair strong. That means better results for me and healthier hair for my clients.”

Growing Craft, Growing Confidence

Georgia owns Society by Georgia Bell in Rotherham, a space built on skill, inclusivity and modern salon thinking.

“Social media is the shop window now. Strong results travel further than location ever could.”

Originally recognised for vivid colour work and seamless blends, her salon has evolved to specialise across creative cutting, curls, texture and technical colour services.

“As my work evolved, Innoluxe evolved too. The system keeps improving, and it’s grown alongside my business.”

Results That Continue Beyond the Chair

For Georgia, the value of Innoluxe extends beyond the service itself.

“The salon treatments help me level up the hair I create, but the home care allows clients to maintain that standard between visits.”

Elixir V3 has become a daily styling essential.

“It’s one of the best blow-dry products I’ve used for smoothing and condition. Clients take it home and the hair continues to feel incredible for up to 30 days.”

Her standout product for blonding services is clear.

“Platinum Balance Plus is a favourite. If you're after some Game of Thrones Targarian white bleach work, it treats and tones at the same time and trust me, it’s blinding! It also helps me to make my bleach work Instagram-worthy. I alos love that it’s so easy to upsell a platinum toning treatment and blow-dry in between your colour appointments to keep your blondes looking fresh as can be.”

Georgia educates, both for Alan Howard and privately on vivids and curls.

@societybygeorgiabell

@georgiabellhair