Create without Compromise

Colour does more than transform tone. It challenges the hair at every level. Lift, lightening, tonal change. Each step pushes the structure further.

Breaking down pigment weakens the hair as it works. The higher the lift, the more the hair is asked to give.

Innoluxe changes that dynamic.

Powered by AminoBond, it rebuilds every layer of the hair during the colour process, not after. This is not protection on the surface. This is repair where the damage happens.

The result is a new level of control.
Stronger hair through every stage.
Colour that looks better because the hair beneath it is healthier.

This is what makes Innoluxe different.
It does not limit creativity. It unlocks it.

Damaged hair in the depths of despair? Want to rebuild your hair to get the very best from your natural curls? Or just fancy treating yourself to a nourishing boost? Innoluxe Stand-Alone is your best friend.

Perfect between colour services or if you don’t colour your hair, Stand-Alone is a pampering treat that repairs and rebuilds the bonds in your hair, as well as adding that signature silky-softness and super-shine.

Treat more hair in less time

Innoluxe is loved for the way it protects and treats as you colour, but if your client’s only having highlights, balayage or a root application, what about the rest of their hair? Doesn’t that deserve to be treated, too?

In the past, treating all your client’s hair meant using Innoluxe in your colour application and then following up with a separate Stand-Alone treatment.

Mistify changes that.

Perming and curling bleached, coloured and chemically treated hair has always been a challenge, as the chemical change leaves the hair unable to hold curls or deal with the almost inevitable excessive damage… until now! Thanks to Innoluxe’s innovative, ground-breaking repair technology, coloured & even bleached hair can now be permed to create softer, more natural curls.

Smoothness with substance

Not all smoothing services are created equally. Some just focus on surface results, while others repair, strengthen and smooth at the same time.

The real performance shows after the first wash and is experienced over months.

Innoluxe builds strength to maximise both the straightening/smoothing and strengthening benefits.

Innoluxe builds strength to maximise both the straightening/smoothing and strengthening benefits.

Strength through transformation

Relaxers permanently change the hair’s structure. That level of transformation can be demanding.

Relaxers break and realign sulphur bonds, but with a high pH of between 12 and 14, they often challenge hair condition in the process.

Incorporating Innoluxe provides a new level of support, giving greater control and repair while straightening.