Our Story

About Innoluxe

Behind the brand

Innoluxe rewrites the rules of hair repair

We’re here to shout about healthy hair – and to make it happen. Our in-salon treatments and at-home products repair, protect and condition hair so it’s super-healthy, soft and and shiny.

Since we launched back in 2015, we’ve won an army of fans across the industry including, of course, our Global Brand Ambassador Sophia Hilton. Sophia credits Innoluxe with making possible the show-stopping looks she’s renowned for.

Our goal

Damage shouldn’t stop you expressing yourself

Meet the Team

Whether you want to go jaw-droppingly bold or oh-so subtle, healthy hair is the secret to every look.

We push the boundaries of hair repair so that you can experiment as much as you like with colour and style without worrying about damage.

Your look, your way

Our founder developed his interest in treatments while working on the salon floor. He loves the way they make it possible to focus on creativity, self-expression and experimentation, safe in the knowledge that the hair is protected.

Healthy, strong hair

Whatever your style, you deserve hair that’s strong and healthy on the inside and conditioned, soft and shiny on the outside. Innoluxe repairs, strengthens and even protects against further damage.

Science that works

We’re experts in the science of hair repair. Innoluxe's protein technology has its foundations in our sister-brand, Fabriq, which has been harnessing the secrets of protein science since in 2010.

We're with you hairdressers

In a world where some brands throw exclusivity out the window, Innoluxe is proud to stand loyal with our dedicated, talented and creative hair professionals.

We're all about the belief that clients are best served when their products are recommended by the experts. As the hair industry shakes and stirs, Innoluxe stays true in preserving the exclusivity and empowerment that pros rightfully deserve.

Our in-salon treatments are crafted exclusively for dedicated hairdressers who work their magic every day. Your talent deserves the finest tools, and we're here to provide unwavering support every step of the way.

Get started with Innoluxe