Innoluxe Platinum homecare Pack

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Maximise the clean light blonde and ash tones for your cool blonde and white hair clients with our luxurious toning shampoo, conditioner and mask.

Highlighted, coloured blonde hair and natural white hair has a tendency to become grey or yellow over time. Apart from losing the clean ash tone, the hair can often become dull and lose its gloss.


What makes it great

– Neautralises warm tones

– Enhances shine and softness

– Strengthens and moisturises

– Sodium chloride and Sulphate free

Key Ingredients

Purple Pigments, Argan Oil, Hydrolysed Wheat Protein, Murumuru, Capuacu Butters, Soybean, Glycerin, Vitamin B5 and Betaine

Deep Purple Pigments, Soybean, Glycerin, Vitamin B5 and Betaine

Get the best results

Leave Platinum Shampoo, Conditioner and Mask on for 5-10 minutes to tone.

There's no need to leave on once you're happy with the tone, just use and rinse to maintain.


Frequently Asked Questions

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The INNOluxe Difference

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For best results

Our in-salon protein treatment that takes just half an hour, with results that last for up to a month.

Define curls, tame frizz and enjoy healthy hair that’s easier to manage, whatever style you choose.

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