Platinum Mask Blue

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A deep blue, intensely nourishing mask to neutralise orange tones

Platinum Mask is a real showstopper when it comes to toning and caring for hair, all in one. Its deeply nourishing powers come from vegan ingredients including argan oil, wheat proteins, murumuru and capuacu butters, while its deep blue pigments hold the secret to neutralising unwanted orange and yellow tones.

PLATINUM Mask…

• Neutralises orange tones

• Is super-nourishing and ultra-hydrating

• Strengthens hair, boosts its elasticity, detangles and prevents breakage

• Leaves hair super-soft, super-shiny, and super-silky!


What makes it great

Specially formulated for darker hair ready to kick orange and deeper yellow tones to the curb! Platinum Mask Blue is infused with a rich blend of Murumuru Seed Butter, Hydrolyzed Wheat Protein, Argan Oil, and Cupuacu, offering a powerful treat for stunning, healthy hair.

Key Ingredients

Deep Blue Pigments, Argan Oil, Hydrolysed Wheat Protein, Murumuru and Capuacu Butters

Get the best results

After shampooing with PLATINUM Shampoo, work the mask into the hair and comb it through. For greater toning and extra conditioning, leave the mask on for 5-10 minutes before rinsing it off thoroughly.


Frequently Asked Questions

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The INNOluxe Difference

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For best results

Our in-salon protein treatment that takes just half an hour, with results that last for up to a month.

Define curls, tame frizz and enjoy healthy hair that’s easier to manage, whatever style you choose.

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