Platinum Shampoo

Name: Platinum Shampoo
Brand: Innoluxe
SKU: 2-010-01
Price: 25.5 GBP
Availability: InStock

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Neutralise and cleanse blonde tones in the gentlest of ways

Designed with cool blondes in mind, Platinum Shampoo is a vegan purple shampoo which is powerful at neutralising yellow tones. It’s also gentle when it comes to cleansing thanks to its sulphate-free and sodium chloride-free formulation.

As well as deep purple pigments, Platinum Shampoo also contains soybean, glycerin, vitamin B5 and betaine so you can strengthen, hydrate, thicken and add that signature Innoluxe shine while you wash!

Platinum Shampoo…

• Neutralises yellow tones

• Is free of sodium chloride and sulphates

• Leaves hair with long-lasting shine and softness

What makes it great

Gently cleanses and neutralises yellow tones. Designed for cool blondes, our super gentle vegan shampoo strengthens, hydrates, and adds shine to all hair types without sulphates or sodium chloride.

Key Ingredients

Deep Purple Pigments, Soybean, Glycerin, Vitamin B5 and Betaine

Get the best results

Massage Platinum Shampoo into damp hair, lather and then rinse thoroughly. Repeat if you feel it’s needed. Once you achieve the colour effect you want, alternate with a colour safe shampoo (we recommend Saved Shampoo) to avoid over-pigmenting.

Platinum Shampoo works best with its buddies, Platinum Conditioner and Platinum Mask.